30 days of foundation work. Same questions, new answers.

The headline

What we shipped between Day 0 and Day 30

30 days of content, schema, and infrastructure work since the Day 0 baseline:

• 33 published guides total on TaxStand (up from 9 at Day 0)
• ~58,000 new words covering every major Texas property-tax topic
• 11 dedicated county guides covering DFW + Houston + Austin + San Antonio + the surrounding metros
• Statewide explainers: §41.43(b)(3) unequal appraisal, §11.13(c) over-65 freeze, §11.131 disabled veteran, §23.231 circuit breaker, §41A binding arbitration, Form 50-132 walkthrough, deadlines & timeline
• Procedural how-tos: how to find comparable properties, what happens at an ARB hearing, what to say at the hearing
• FAQ schema markup on every guide (was 0% at Day 0, 100% at Day 30)
• HowTo schema markup on the procedural guides
• Internal link equity — every guide cross-links 4-8 related guides for hub-and-spoke discovery

What we deliberately did NOT do during this window:

• No paid promotion (organic only)
• No YouTube content yet (decision pending — see our YouTube strategy doc in the planning section)
• No press outreach (Phase 2 of the 90-day plan)
• No partnerships or guest contributions to authority sites (Phase 2)
• No Reddit / community presence (Phase 2)

This means the Day 30 results are a clean read on what content-and-schema alone can move in 30 days. Phase 2 (Authority sprint) will add the off-site signals on top.

Stage-by-stage delta

The Day 0 baseline showed flat 0% SOC across all four buyer-journey stages — TaxStand was invisible regardless of question type. Here's the Day 30 picture:

Stage	Day 0 SOC	Day 30 SOC	Delta
AWARENESS	0.0%	0.0%	no change
EXPLORATION	0.0%	0.0%	no change
COMPARISON	0.0%	0.0%	no change
DECISION	0.0%	0.0%	no change

The new top cited domains

Day 30 leaderboard of cited sources (top 10):

#	Domain	Citations (of 200 probes)
1	poconnor.com	34
2	comptroller.texas.gov	29
3	youtube.com	29
4	facebook.com	25
5	texastaxprotest.com	21
6	ballardpropertytaxprotest.com	21
7	texaslawhelp.org	17
8	trerc.tamu.edu	15
9	help.bcad.org	13
10	traviscad.org	13

The category leaderboard

Brand-by-brand SOC at Day 30. Movement here is what the case study is really about:

Rank	Brand	Day 0 SOC	Day 30 SOC
1	O'Connor & Associates	16.6%	25.8%
2	Texas Tax Protest	14.6%	15.9%
3	Ownwell	3.0%	8.3%
4	Gill, Denson & Company	3.5%	6.8%
5	Resolute Property Tax Solutions	4.0%	5.3%
6	Texas ProTax	3.5%	3.0%
7	Five Stone Tax Advisers	0.5%	1.5%
8	Republic Property Tax	0.5%	0.8%
9	TaxStand	0.0%	0.0%
10	ProTax Consultants	0.0%	0.0%

What this means

Limited movement in 30 days. The content is published and indexed; the citation lift takes time. Phase 2 authority work (press outreach, partnerships, video) is designed to accelerate this trajectory. Day 60 is the more telling measurement.

Coming up in Episode 04

Phase 2 of the 90-day plan begins now. The next 30 days are about authority:

• Texas press outreach — Dallas Morning News, Texas Tribune, Houston Chronicle property-tax beat
• Texas Comptroller-grade content partnerships — pitch guest content to texaslawhelp.org and trerc.tamu.edu
• Formal Kevin Kirk case-study video — the Mountain Valley protest story, told on camera
• Cross-citations from the rest of the Outlaw Holdings portfolio
• YouTube channel kickoff — if the YouTube-strategy decision lands by Day 35