We picked a real business in our portfolio — TaxStand, a DIY Texas property-tax protest service — ran the CitedAudit baseline against it, and found out the LLMs cite our brand zero times across 120 buyer-journey queries. So we're spending the next 90 days fixing that, and showing every move.
Same 60 queries, same 4 LLMs, every 30 days. If we move the needle, the chart is the proof. If we don't, you'll see that too — we publish the re-audits whether they flatter us or not.
The query taxonomy is fixed at Day 0. Every re-audit fires the exact same 60 buyer-journey prompts so the delta math is honest. This is the part that takes discipline.
Build the question taxonomy (4 buyer stages × 15 queries × 4 LLMs = 240-probe baseline). Map the competitor set. Identify the top cited domains in the category. Lock the methodology.
Schema markup audit, FAQ pages targeting gap queries, 6-8 long-form insights posts on Comptroller-grade topics, Wikipedia-grade citations, organic presence in r/Texas / r/Dallas / r/RealEstate. Decision on YouTube channel strategy.
TX local-press outreach (Dallas Morning News, Texas Tribune, KERA). Formalized customer case study (Kevin Kirk — $70k assessment reduction). Podcast pitches. Cross-citations from the rest of the Outlaw Holdings portfolio.
Re-fire the exact same 60 queries against the same 4 LLMs. Measure delta. Publish the case-study deck, the 3-4 minute video, and the postmortem essay — "This is how we did it. Now we'll do it for you."
What we tried, what worked, what missed, what the next chart looks like. Six to seven episodes between now and Day 90.
TaxStand cited in 0 of 120 probes. O'Connor & Associates owns 25.8% of the category. YouTube is a top-3 cited surface and we have zero presence on it. Here's the full report and what we're going to do about it.
Read the Day 0 report15 new long-form guides shipped (~46,000 words), full four-metro Texas spine built, autonomous Day 30/60/90 re-audit infrastructure armed. The Day 30 cron fires June 19.
Read Episode 02First re-audit. Did 30 days of foundation work move the needle, or were we wasting time?
Day 30 re-auditPhase 2 outreach, the press hits (or misses), Day 60 mid-point, the Day 90 case-study deck + video.
Through AugustOne email every two weeks with the latest episode, the chart, and the work we did to move it. Nothing else. Unsubscribe whenever.
~6 emails total between now and 2026-08-20. Then a postmortem essay. Then you decide if you want this for your brand.
We can run the exact same playbook for your brand. Same question taxonomy. Same scoring methodology. Same 90-day arc. The TaxStand experiment exists to prove we can move the chart — not to give you a checklist to do it yourself.
Pricing is flat and public. No discovery calls before you see the number.