CitedAudit · Baseline Report · Poplar & Main · day0 · 2026-07-20

Poplar & Main / Day 0

At baseline, Poplar & Main was cited in 2 of 180 probes (1.1%) and mentioned in 56 (31.1%). Ranked #3 among 7 tracked brands in the category.
1.1%
Share of Citation
31.1%
Share of Voice
#3
Rank in category
180
Probes fired

Where you stand — overall leaderboard

Subject in crimson. Share of Citation = % of probes where the brand's domain appeared in the LLM's source list.

#BrandShare of CitationCitedProbes
1EarthHero
2.8%
5180
2Grove Collaborative
2.8%
5180
3Poplar & Main
1.1%
2180
4Package Free Shop
0.6%
1180
5Blueland
0.0%
0180
6Public Goods
0.0%
0180
7Who Gives A Crap
0.0%
0180

By provider — which AI surface is hardest

Same metric, split by which model answered. Search-grounded providers (Perplexity, Gemini) cite more often than non-grounded ones (Claude, GPT). The hardest surface is usually the one with the most static training data.

ProviderSubject SOVSubject SOCN probes
anthropic
31.7%
0.0%
60
openai
31.7%
0.0%
60
perplexity
30.0%
3.3%
60

By stage — where in the funnel the gap lives

Buyer-journey stages weighted equally. A brand cited heavily on AWARENESS queries but absent on DECISION queries has a very different problem from the inverse.

StageSubject SOVSubject SOCN probes
AWARENESS
6.7%
0.0%
45
EXPLORATION
6.7%
0.0%
45
COMPARISON
31.1%
0.0%
45
DECISION
80.0%
4.4%
45

Top-cited domains in this category

What the LLMs are actually pulling from. If your brand isn't here, this list IS the remediation roadmap — these are the surfaces you need to show up on.

#HostCitation shareCount
1youtube.com
28
28
2reddit.com
19
19
3thegoodtrade.com
12
12
4bbb.org
6
6
5mysubscriptionaddiction.com
6
6
6thefiltery.com
6
6
7epa.gov
5
5
8facebook.com
5
5
9dontwastethecrumbs.com
5
5
10grove.co
5
5
11earthhero.com
5
5
12linkedin.com
5
5
13sustainablejungle.com
5
5
14yelp.com
5
5
15consumerreports.org
4
4
16greenllamaclean.com
4
4
17amazon.com
4
4
18meliorameansbetter.com
4
4
19nytimes.com
4
4
20tripadvisor.com
4
4

Where you didn't show up — remediation fodder

2 probes per stage where Poplar & Main was not mentioned. These are the exact queries Phase 1 content needs to answer.

AWARENESS  what are eco certified home products
Eco-certified home products are items that have been evaluated and certified based on their environmental impact and sustainability practices. These products meet specific standards set by various organizations or certifications, indicating that they are made from environmentally friendly materials, have reduced environmental footprints, or promote sustainable practices. Some common categories of eco-certified home products include: 1. **Building Materials**: - **Sustainable Flooring**: Bamboo, cork, or reclaimed wood. - **Low-VOC Paints**: Paints that emit fewer volatile organic compo
openai · gpt-4o-mini
AWARENESS  are non toxic cleaning products actually better
The effectiveness and safety of non-toxic cleaning products can vary, and whether they are "better" often depends on the context and the specific products in question. Here are some points to consider: 1. **Safety**: Non-toxic cleaning products are generally considered safer for human health and the environment. They are less likely to cause skin irritations, allergies, or respiratory issues compared to conventional cleaning products that may contain harsh chemicals. 2. **Environmental Impact**: Many non-toxic cleaners are biodegradable and made from sustainable ingredients, which can be bet
openai · gpt-4o-mini
EXPLORATION  best eco certified home goods stores online
Top eco-certified online stores for home goods include **Made Trade**, which offers a wide array of ethical and sustainable items from duvet covers to holiday décor, and **Elfinview**, which sells handmade, fair-trade products with plastic-free shipping [1][2]. **Redland Cotton** is another notable option, specializing in 100% cotton home goods known for high quality [2]. While these stores are recognized for ethical and sustainable practices, be aware that specific **eco-certifications** (such as GOTS, Fair Trade USA, or B Corp) vary by product and brand: | Store | Key Sustainable Features
perplexity · sonar
EXPLORATION  where to buy non toxic household products in Texas
In Texas, you can find non-toxic household products at a variety of locations, including: 1. **Health Food Stores**: Stores like Whole Foods Market and Sprouts Farmers Market often carry a range of non-toxic household products. 2. **Natural Grocery Stores**: Smaller local health food or organic grocery stores may also offer non-toxic cleaning supplies, personal care items, and more. 3. **Online Retailers**: Websites like Amazon, Thrive Market, and Grove Collaborative specialize in non-toxic and eco-friendly household products. 4. **Big Box Stores**: Retailers like Target and Walmart may ha
openai · gpt-4o-mini
COMPARISON  Grove Collaborative vs Public Goods which is better
# Grove Collaborative vs. Public Goods: Comparison ## Overview Both are **eco-friendly/sustainable consumer goods** brands, but with different approaches. --- ## Grove Collaborative - **Model:** Online marketplace + subscription - **Products:** Cleaning, personal care, baby, pet - **Brands:** Carries multiple brands + own label - **Pricing:** Mid-range, VIP membership available - **Sustainability:** Plastic-free commitments, carbon neutral claims - **Strength:** Wide selection, frequent deals --- ## Public Goods - **Model:** Membership-based wholesale - **Products:** Cleaning, personal ca
anthropic · claude-sonnet-4-6
COMPARISON  Grove Collaborative vs Public Goods which is better
**Grove Collaborative is generally better for most shoppers** because it offers a much wider variety of products (over 200 brands) and does not require a mandatory subscription to browse, whereas Public Goods carries only its own brand and requires a $79 annual membership for access to wholesale prices[2][3]. However, **Public Goods is slightly more affordable** for its specific lineup of essentials and offers more food options, making it a better choice if you prioritize lower costs and a minimalist, single-brand experience[3]. ### Key Differences Breakdown | Feature | Grove Collaborative |
perplexity · sonar
DECISION  Grove Collaborative promo code 2025 for first order
I'm sorry, but I don't have access to specific or up-to-date promo codes for Grove Collaborative or any other retailer. For the most current promotions, I recommend visiting Grove Collaborative's official website or subscribing to their newsletter, as they often send special offers to new customers. You can also check popular coupon websites for any available codes.
openai · gpt-4o-mini
DECISION  Grove Collaborative promo code 2025 for first order
The most reliable promo code for a first order at Grove Collaborative in 2025 (and still active as of July 2026) is **WELCOME**, which gives you **20% off your first order of $75 or more** [2][7][8][14]. ### Key Details: - **Code**: `WELCOME` - **Discount**: **20% off** - **Minimum Purchase**: **$75** - **Eligibility**: New customers only [2][7] ### Alternative First-Order Offers: If you don’t want to meet the $75 minimum, Grove also offers: - **Free gift + free shipping** on first orders of **$20+** (no code needed; just sign up for the newsletter) [2][3][10][11] - **Free starter se
perplexity · sonar